Bespoke market research

We specialise in bespoke market research for the service sector. We enjoy wrapping our minds around the wealth of challenges faced by service sector organisations and helping our clients to succeed in a competitive environment that changes at lightning speed. Our projects range from strategic to tactical, from straightforward to complex, from routine to unfamiliar, and from large to small.

Exploratory
insight
generation

Uncover your customers’ needs, understand the cultural context, walk a mile in your customers’ shoes

Strategic
market
segmentation

Segment your market, identify your priority segments, understand their mindset, purchase drivers and needs

Customer
experience and
service strategy

Understand the customer experience, design service strategy, improve performance

Brand
strategy and
positioning

See your brand through the eyes of your customers, understand your competitive positioning, develop customer-led brand architecture

Diagnosis
and problem
definition

Size and prioritise your challenges, identify root causes, develop and evaluate solutions

Innovation and
new product
development

Ideate and co-create with your customers, test and refine new ideas, optimise your product and pricing

Advertising and
communications
development

Develop your communications strategy, explore and refine creative, evaluate the impact of your campaigns

Online community
strategy and
management

Create on-tap customer insight, increase your agility, get more bang for your research buck