Bespoke market research
We specialise in bespoke market research for the service sector. We enjoy wrapping our minds around the wealth of challenges faced by service sector organisations and helping our clients to succeed in a competitive environment that changes at lightning speed. Our projects range from strategic to tactical, from straightforward to complex, from routine to unfamiliar, and from large to small.
Exploratory
insight
generation
Uncover your customers’ needs, understand the cultural context, walk a mile in your customers’ shoes
Strategic
market
segmentation
Segment your market, identify your priority segments, understand their mindset, purchase drivers and needs
Customer
experience and
service strategy
Understand the customer experience, design service strategy, improve performance
Brand
strategy and
positioning
See your brand through the eyes of your customers, understand your competitive positioning, develop customer-led brand architecture
Diagnosis
and problem
definition
Size and prioritise your challenges, identify root causes, develop and evaluate solutions
Innovation and
new product
development
Ideate and co-create with your customers, test and refine new ideas, optimise your product and pricing
Advertising and
communications
development
Develop your communications strategy, explore and refine creative, evaluate the impact of your campaigns
Online community
strategy and
management
Create on-tap customer insight, increase your agility, get more bang for your research buck