A disciplined process

Our goal is to provide you with insight that illuminates, clarifies and guides your business and marketing decisions. Even when a project needs to be delivered pronto, we have a disciplined process to ensure you get the insight you need.

Define the problem

1

Define the problem

  • What business problem has created a need for research?
  • What other issues need to be considered?
  • What is the problem the research needs to address?

Understand the context

2

Understand the context

  • Who are the stakeholders?
  • What decisions need to be made?
  • What will success look like?

Design the research approach

3

Design the research approach

  • Primary or secondary
  • Qualitative and/or quantitative
  • One phase or several

Conduct the research

4

Conduct the research

  • Group discussions, interviews, ethnography, online forums and tasks
  • Surveys, mystery shopping, experiments
  • Desk research, analysis of client data or existing research

Analyse, analyse, analyse!

5

Analyse, analyse, analyse!

  • What have we found out?
  • What does it mean?
  • What are the implications for your business?

Craft the communication

6

Craft the communication

  • What’s our story?
  • How can we tell it with most impact?

Deliver the results

7

Deliver the results

  • Presentations and reports
  • Workshops and co-creation sessions
  • Dashboards and interactive tools