Founded in 2007 by Hugo Stokes and Dawn Mischewski, SMPR (formerly Stokes Mischewski) is a boutique market research consultancy based in Sydney, Australia.

We specialise in bespoke market research for service sector clients across Australia and the Asia Pacific region. Our expertise encompasses such diverse industries as retail, digital and e-commerce, financial services, transport and tourism, health, home entertainment and communications.

We work with all kinds of organisations, including corporations, SMEs, government entities and not-for-profits.

Our aim is to provide market research that illuminates, clarifies and guides our clients to make better business and marketing decisions. We thrive on challenges and are unafraid of working with you through problems that are complex or unfamiliar.

We are a small inter-disciplinary team of senior researchers, with an established network of specialist and freelance research consultants to expand our resources when necessary.

Hugo Stokes QPMR

Managing Partner

Hugo leads our qualitative team and has more than 20 years’ experience in research, strategy planning and communications.

He has a particular passion for exploratory studies that uncover business, marketing and brand opportunities, and for communications development research. He gets a buzz out of crafting research stories that are crisp, compelling and give clients a reason to be excited.

Out of the office, Hugo is a keen paddler. He can often be found on the harbour trying his best to spend more time on his surf ski than in the water!

Dawn Mischewski QPMR

Managing Partner

Dawn leads our quantitative team and has more than 15 years’ experience as a market research consultant and communications specialist.

She has a passion for analysing and synthesising large amounts of information, and identifying the signal in the noise. She is skilled at working with clients to define their research needs, and in designing research for maximum impact.

When not working, Dawn is most likely to be indulging her taste for weird and wonderful cinema, or enjoying an off-the-grid holiday!